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Taj Mahal

Last edit: andybflo on Monday, 17th November 2014 12:50 pm
Last response by Drake 20th November 4:00pm

Even though it was basically assumed...

It's been confirmed across several media sources. December 12th is the last day for AC's largest and most expensive casino (pre-Revel.)

How much smaller can they get; that means everything north of Resorts is dark if my geography is correct (someone closer, please comment if I'm wrong.)

What a shame; AC had it the entire East Coast market for two decades plus, and they wasted it.

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 Chuckmonster responded on Monday, 17th November 2014

Technically, Borgata, Nug and Harrah's are North, but your point is clear. Here's the map.

So sad.

 anawas replied on Monday, 17th November 2014

 hail2skins responded on Monday, 17th November 2014

Re: Chuck's map, I don't think Claridge has a casino anymore.

I was psyched when Revel opened mainly because of its Boardwalk location and that I'd be able to walk to several other casinos from there. Now, even if it does reopen under the new management, you're only going to have Resorts nearby, a place which really does nothing for me. The new owners of Revel are reportedly set to put $200 million into the'll be interesting to see what they do, and when they decide to open.

With Caesars latest woes, you have to wonder if a place like Bally's AC is also going to be sold or closed in the relatively near future.

 Chuckmonster replied on Monday, 17th November 2014

You are correct.

 andybflo replied on Monday, 17th November 2014

The 'Ridge casino (and I assume the underground walkway to it) closed shortly after I visited AC last (2010.)

They attempted to make it a boutique casino within Bally's, aside from the torn red carpet, shredded carnival wallpaper, polished brass and mirrors that screamed.... Hey! It's still the 80s in here!

The sad part is, it had a more Vegas-ey vibe to the pit. Nobody cared. The tables were empty.

The hotel closed, and was sold I think in early '14, remodeled a little, and re-opened. Speaking with a few people at the tables who were staying there in '10, it needed more than a little cleanup. The "pink" tower at Bally's wasn't much better, but the rooms were larger. We stayed in the newly redone Dennis Tower (from 1921), which was pretty nice, other than the elevators to get there. Decor was similar very Caesars Windsor and the Forum Tower in Vegas; just in reds, black, and purples. Not the earth tones.

Bally's is tied with the Nug for the bottom in revenues of the remaining casinos. I'm betting the only reason CET might keep it open is to not orphan CP-AC all by itself. The main floor was reasonably busy when I was there; but that was 5 years ago, from what I understand it's far worse now.

If they shutter Bally's, you can pull the plug on the AC Boardwalk. The remaining properties won't be far behind. The Marina will survive (I think), but the Boardwalk is done.

 hail2skins replied on Monday, 17th November 2014

The October numbers actually had the Nugg move ahead of Resorts (now in last place) in terms of monthly revenue figures. All of the remaining AC casinos actually showed significant increases in revenue (percentage-wise compared to last year.....overall revenues were down almost 9 percent, excluding the internet haul) due to absorbing customers from the closed places, except for the dying Taj and Bally's, which barely registered an increase in comparison to October 2013.

 anawas replied on Monday, 17th November 2014

Bally's has gutted the Wild West casino, which used to be the most vibrant and themed venue on the Boardwalk. It's now nothing but a huge (and mostly empty) WSOP poker room, a handful of slot machines, and a mechanical bull.

Frankly, CET should have kept Wild West as it was and turned its main casino floor into convention space, an arena, a massive spa, an indoor pool or something else non-gaming.

 anawas responded on Monday, 17th November 2014

I worry about Resorts, which I genuinely enjoyed during my September visit to AC.

It's considerably smaller than everything else on the Boardwalk, both in terms of casino floor and hotel capacity, and lacks a buzzworthy concert hall or dance-club venue.

As for positives, I did see an active bus program. And Resorts has two strong sub-brands in the Jimmy Buffett's Margaritaville casino and an oceanfront LandShark Bar & Grill complex. I also hear Resorts is marketing itself to the gay-and-lesbian community.

But, judging by its over-aggressive casino marketing program, Resorts is trying to hang in there, despite ZERO foot traffic remaining from the neighboring Taj, Revel, and Showboat. Aside from the ocean access, Resorts isn't a bigger draw than Philly or MD casinos. (And, again, I **like** this property.)

I also worry about vendors and businesses on the Steel Pier and along the northern half of the Boardwalk. These casino closures are affecting more than just the casino magnates and hotel staff.

 Drake responded on Wednesday, 19th November 2014

Yes, increased competition has left a big mark, but let's not forget how arrogant these casino operators were just a few years ago when things were going well.

They were happy to tell anyone that their new generation of slot machines were no longer about giving players a chance to win money. Instead, the "future" of slot gaming was merely to give players video-game entertainment for "x" amount of time while their money drained away. For a town that's so dependent on the day-bus business, this is a pretty stupid admission. You don't tell your customers that they're dumbasses. (We all are, but that's another story.) Slots in AC have become atrocious wastes of time and money.

As others have noted, too, weekend rates are through the roof. It's mind-boggling how much they get for Friday and Saturday nights.

P.S. The consolidation must be working, because my usually dependable off-season, mid-week TR offers have dried up this year. It could be a trip-free fall/winter for me, for the first time in years.

 Chuckmonster replied on Thursday, 20th November 2014

Drake - your dried up offers might be part of Caesars cost cutting across the board.

You'd think they'd want more seats at the slots. Right?

 Drake replied on Thursday, 20th November 2014

You're likely right, Chuck. I had offers in Sept-October at any of their AC properties, including Caesar's for the first time, but nothing since. The timing does point to the bankruptcy announcement. It does seem odd that they're cutting back on comps rather than filling the house with guests, but I guess that's "Lurveman Accounting" for ya.

 hail2skins responded on Wednesday, 19th November 2014

Well, sounds like Brookfield is backing out of the Revel purchase.....maybe Straub comes back into the picture and sets up Racist U next to the Stockton U outpost that Showboat will become.