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Confessions of a Total Rewards Convert

Harrah's Casino Marketing Technology Works

Benny Binion once said that high rollers want to hang out with high rollers and low rollers want to hang out with high rollers. In other words, build a casino which strives to attract the highest end clientele and - even in these crazy economic times - you'll naturally get a piece of everyone's action no matter what their budget. And that may be why I've never been a fan of Harrah's. Even as a spoiled Californian living a three and a half hour drive away, I don't flirt with a speeding ticket through the lifeless Mojave to stay at a place that doesn't inspire me. I like architecture and I like interior design. I like luxury and the idea that I can stay in a renovated version of the same rooms (and at a very reasonable cost) that the late Kerry Packer retired to after... » continue

Sheraton Macao