Hooray: Aria To Get A Marquee!
Did you know that for all the money they spent on CityCenter, not one dime of it went to building a Strip side marquee? One has to wonder exactly what the reasoning was... perhaps one of a thousand ways in which the CityCenter Brain Trust attempted to shirk the accepted notions of what it takes to operate a casino resort complex.
Ahem. Accepted notions are so because they work. Bending, breaking... sure. Ignoring? Not a good idea.
After a year of wondering and hoping that tilted, weird shaped buildings would be enough of an attention getter, the powers that be inside CityCenter have decided that maybe having a strip facing marquee touting the myriad stuff inside was necessary.
To this, they have allocated $20M to spend in building said marquee, which they believe will result in $7.4 million dollars of increased business over the next 10 years. Never mind that people now driving down Las Vegas boulevard will know at a glance that THAT thing is Aria.
There's no better way to increase brand awareness than putting a label on the thing you're selling. Lets just hope it doesn't look like the one that is on the 15 Freeway side of the property. Yikes.
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