Hooray: Aria To Get A Marquee!
Did you know that for all the money they spent on CityCenter, not one dime of it went to building a Strip side marquee? One has to wonder exactly what the reasoning was... perhaps one of a thousand ways in which the CityCenter Brain Trust attempted to shirk the accepted notions of what it takes to operate a casino resort complex.
Ahem. Accepted notions are so because they work. Bending, breaking... sure. Ignoring? Not a good idea.
After a year of wondering and hoping that tilted, weird shaped buildings would be enough of an attention getter, the powers that be inside CityCenter have decided that maybe having a strip facing marquee touting the myriad stuff inside was necessary.
To this, they have allocated $20M to spend in building said marquee, which they believe will result in $7.4 million dollars of increased business over the next 10 years. Never mind that people now driving down Las Vegas boulevard will know at a glance that THAT thing is Aria.
There's no better way to increase brand awareness than putting a label on the thing you're selling. Lets just hope it doesn't look like the one that is on the 15 Freeway side of the property. Yikes.
The Latest:We're Twelve Years Old!
VegasTripping Ep. 22 - Yard Sale
New Feature Posted: Inside Wynn Paradise Park
88 Days To Macau: Episode 4 - Quandary
Updated: Wynn Unveils Paradise Park (With Model)
The Steve Releases Wynn Plaza Renderings
Wynn Palace Cotai Postponed
VegasTripping Ep. 21 - Delusional (Live from #VZZZT)
Wynn: This Is What Happens When You Squeeze A Gambler's Nuts
Handicapping What The Wednesday Wynn News Will Be
Vegas Gang #125 : Andrew Pascal, CEO Alon Las Vegas
» Complete Archive