M life Tiered Benefits Explained
» filed under MGM Mirage tagged: mlife comp clubs comments: 9
One of the most interesting features of the new M life Players Club rewards program from MGM Resorts International is the introduction of tiered benefits. Previously, MGM Mirage had a one card fits all program that didn't provide that aspirational oomph that differently colored pieces of plastic has. Let's face it, we all feel a sense of achievement when we level up - make it from 2nd to 3rd base, get promoted from fries to grill, or wasting a coupla years on a World of Warcraft quest to find you've leveled up into being single.
Along with the aspirational aspect of having tiers comes the inevitable moment of wherein you and your crew members' individual M life virility devolves into a comp measuring contest.
"Bill, I can see that you're a Pearl, do you need me to float you a little cash?" Yea, what a tale of woe it tis, when tiers cause tears. Rest assured, Bill, that with enough dedication you too can grow your card size, chemical enhancement optional! So when your buddy tells you that their cousin's friend's Uncle has a big black NOIR card, you have our permission to call bullshit. The NOIR level is by invitation only and there are only 800 people in the club... the überwhales.
So what is with this "tiered benefits" thing anyways? Is it anything like friends with benefits? In some ways, yes it is. Take Bill for example. Bill, is your friend, he likes you! But you're not Bill's friend because he has anger issues and never pays his portion of the bill - funny how names work like that. In a nutshell, Bill has attained a tier of selfish asshole. Because of this, Bill only gets invited over for poker night when you invite Bill's brother Chris, who you like a little bit more than Bill.
Chris you don't know at all, in fact you don't really know anything about him other than he's not as much of a selfish asshole as Bill. What you really really like about Chris is his girlfriend Tootie. In fact, you like Tootie so much and she likes you so much that she came over last Tuesday evening when your wife was at Pilates class and waxed your Buick with a diaper.
No matter how much you like Tootie, she's definitely going to get bumped from her occasional overnight at your house because your wife has the NOIR card and gets complete and total priority booking. NOIR is the boss, for evidence go here and read the comment posted by VT reader "Spookiekins", a Beau Rivage employee.
Therein, explains M life's tiered benefits. Different levels of action result in different levels of reaction.
If Tootie stops polishing the Buick, she's only coming over for poker night. If Bill and Chris don't get their act together, they won't get invited anywhere even if they offer to re-chrome your bumpers.
Here they are, M life's tiered benefit offerings for Las Vegas Casinos:
|12 World Class Resort Casinos Offering Unique Experiences||X||X||X||X||X|
|Ability to Room Charge From Any Other MGM Resorts Property||X||X||X||X||X|
|Dedicated Reservation Lines||X||X||X||X||X|
|Earn Express Comps||X||X||X||X|
|Convert Points to Express Comps||X||X||X||X||X|
|Accelerated Point Earning||X||X||X|
|Accelerated Express Comps Earning||X||X|
|Invitations To Members-Only Events and Tournaments||X||X||X||X|
|Earn Holiday Gift Shoppe Points||X||X||X||X||X|
|Room Discounts or Comps||X||X||X||X||X|
|Best Room Rate Guarantee||X||X||X||X||X|
|Room Upgrade (subject to availability)||X||X||X|
|Priority Check-in Line & Priority Early Check-in/Late Check-out||X||X||X|
|Priority Access To Pool Cabanas and Bungalows||X||X|
|Guaranteed Hotel Reservations||X||X||X||X||X|
|10% Discount at Participating Retail Shops||X|
|15% Discount at Participating Retail Shops||X||X|
|Buffet Line Pass||X||X||X||X|
|Coffee Shop Line Pass||X||X||X|
|Casual Dining Priority Reservations||X||X||X||X|
|Fine Dining Priority Reservations||X||X||X|
|Guaranteed Dining Reservations||X|
|Pre-sale Ticket Access To Concerts/Fights||X||X||X||X||X|
|Exclusive Seating at Arena Events||X||X||X||X|
|Show Seating Upgrade||X||X||X||X|
|Discount to Select MGM Resorts Shows||X||X||X||X||X|
|Special Access to Nightclubs and Pool Day Clubs for You and A Guest||X||X||X|
|Guaranteed Show Reservations||X|
|Rental Car Discount (at on property rental counters)||X||X||X||X||X|
|Complimentary Limousine Service||X|
|'Next Up' Valet Service||X|
|Crystals Concierge Service||X||X|
|Bellagio: Complimentary Access to the Bellagio Gallery of Fine Art||X||X|
|Bellagio: Access to the Bellagio Fountains Brunch||X||X|
|Bellagio: Invitations to Bellagio Epicurean Events||X||X|
|MGM Grand: Access To Race and Sports Book Skyboxes||X||X|
|Mandalay Bay: Membership Privileges at the House of Blues Foundation Room||X||X|
|Mandalay Bay: Early entry into Mandalay Beach (seasonally)||X||X|
|Mandalay Bay: Complimentary Access to Shark Reef Aquarium||X||X|
|Mirage: Complimentary Access to Sigfried and Roy's Secret Garden||X||X|
|Monte Carlo: 'Next Up' Valet Service||X||X|
|NYNY: 'Next Up' Valet Service||X||X|
|Luxor: 'Next Up' Valet Service||X||X|
|Excalibur: 'Next Up' Valet Service||X||X|
"12 World Class Resort Casinos Offering Unique Experiences" - marketing hogwash
"Ability to Room Charge From Any Other MGM Resorts Property" - you can do this anyway.
"Dedicated Reservation Lines" - phone lines? check in?
"Earn Express Comps" - see also
"Best Room Rate Guarantee" - you get this anyway.
"Priority Check-in Line & Priority Early Check-in/Late Check-out" - priority does not mean complimentary, they will charge a fee to your point balance.
"Casual Dining Priority Reservations" - is it that hard to get casual dining entry?
"Excalibur: 'Next Up' Valet Service" etc. - aimed to get you the F out of that property and back to their target joints - Mirage and up.
See also the comment posted by Beau Rivage employee "Spookiekins" (scroll down to the end) about meeting a NOIR card holder.
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