MGM In Talks To Rebrand Luxor As Hilton
» filed under Las Vegas tagged: mgm luxor hilton comments: 16
Here's an interesting piece from the tips and innuendo file.... someone familiar with the subject but not allowed to publicly discuss it spoke to VT on condition of anonymity that MGM Resorts International is in talks to rebrand part of Luxor as a Hilton property.
Hoo huh whuh?
Yes. MGM Resorts International is looking at rebranding the Luxor tower (not the pyramid) as a Hilton hotel, bringing the number of "Luxor Hilton's" in the world to two.
On the surface it seems a little weird, but knowing how MGM operates these days - cut risk, cost (and reward) - rebranding Luxor as a Hilton makes whole a lot of sense. MGM might be looking to shuffle off operations (and employee expense) of the tower to Hilton in exchange for a constant usage fee regardless of occupancy. This would also put the onus of dealing with future outbreaks of Legionella on Hilton as well. There also might be a partnership to bolt Hilton's HHonors rewards program onto M Life in the same way they've done the Ameristar deal. Did I forget to mention that there are two gigantic convention centers within walking distance?
The Vegas Gang spent a good half hour recently discussing MGM's "mall operator" strategy at great length. Part of the discussion included prognosticating future opportunities for MGM to outsource employees/space/responsibilities. Bingo.
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