Jim's Plate: A Half Baked Puree Of iOS
Yesterday, the MGM Resorts International employee blog Momentum trumpeted the release of a new iOS app - Healthy Eating, Healthy You - a digital "greatest hits" of Jim's Plate from around the Employee Dining Rooms at MGM properties.
Unlike undercooked chicken and pork, this app won't kill you... but it will most likely make you sick. My first thought when I downloaded and opened this app was relief - relief in the fact that I didn't have to throw two bucks at it to see how bad it was. From stem to stern, this is probably, actually definitely, the worst app ever released by a casino.
Hey folks, that logo is a little off center... or is this one of those artsy fartsy City Center art project thingys. Oh, and the image behind the nav? Yeah... I don't think that jibes with Apple design guidelines. Not that Jim Murren's pet projects are known for working out.
"Healthy Eating, Healthy You" app is essentially a recipe book. Lord knows the world needs another recipe book, particularly one slapped together by a CEO whose claim to fame is saving the company from a bankruptcy he's largely responsible for.
A recipe app.
From a casino company.
Introducing... straight from the kitchens of Circus Circus... a recipe for scrambled eggs and toast!
A "half cup" of eggs?
Conversely, this one seems a little involved and requires a ton of ingredients.
While we're being all "Whole Foods Hippies" about this, is halibut a sustainable ingredient in Las Vegas?
Why a company saddled in massive amounts of debt would pay someone to gather, collate, test, photograph and build an app to showcase something that nobody but comedians and Vegas obsessives would have any interest in is beyond my understanding. Oh, right... let me guess... tax breaks? PR enticements from the U.S. Government's healthy eating program? Photo op with the Obamas? Or does Jim Murren really care enough about their employees to spend a ton of money making a half assed app that they'll never use?
The layouts are wonky, the navigation is confused and the whole conception is shoddy and half-assed, the Murren era at MGM in a lightly salted, pan roasted nutshell. I'll let you know how the toast and eggs work out.
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