Sayonara Bill's Gamblin' Hall and RootnTootn Saloon Asterisk!
» filed under Las Vegas tagged: bill's drais renovations pencil comments: 19
The final of what seems like Imelda Marcos' shoe collection dropped today when Caesars Entertainment announced that Bill's Gamblin' Hall and RootnTootn Saloon Asterisk will be closing in February 2013.
Raise your hand if you're surprised.
The new joint - named "Boutique Lifestyle Hotel & Club" - will feature a rooftop pool and nightclub, 198 hotel rooms, new restaurants, entertainment and casino renovated to the tune of $185,000,000 smackerooneys... a whopping amount of money.
What seems to be missing from the announcement is a choir of trumpets telling us how industry leading, mind blowing, stylish, innovative and spirit saving Barbary Coast 3.0 will be - strangely refreshing in this era where diamond encrusted adjectives are tossed about for everything.
Perhaps the cash alone does the talking. $185m for 198 rooms = $934,000 per room. Wynn Las Vegas was built for $2.7b for 2,716 rooms = $994,000 per room. Cosmopolitan $3.9b for 2,995 rooms = $1,302,170 per room.
Seems par for the course, at least if you're building a brand new hotel from scratch.
But, they're NOT.
This is a RENOVATION and not a new build. It is pretty damn clear that Caesars Entertainment isn't cleaning and rebranding like Hooters / San Remo rebrand or even the thorough thrashing of the Tropicana ($165,000,000 for 1658 rooms = $100,000 per room) or even the proposed super renovation of the Sahara into the SLS which promises to get you laid , wrap your balls in denim and cure your diseases in addition to selling you overpriced Fred Siegel underpants ($415m for 1,720 rooms = $241,279 per room.)
Yeah... a ton will be spent to put in a rooftop pool.... but.
So the new Bill's will be spiffy. Expensive even. Gentrified and filled with bottle service seeking. With outdoor nightclub noise now surrounding the Flamingo / Quad on three sides... four if you count the roof of New Shea's. But is it possible to get the clientele to shell out for this boutiquerie when true(ish) luxury is steps away? Or is the Bill's reinvestment merely a way to fill the vast gap in Total Rewards, below Caesars and above Planet Hollywood/Paris? Either way its all going on the credit card which nobody expects them to ever pay off.
Now we know why they never got around to Total Rewarding the joint.
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