Mirage To Block Volcano View With Advertisements
» filed under Las Vegas tagged: mirage signage volcano rant comments: 12
Straight from the "bad idea that some young turk with an MBA thought was a great idea" the Mirage has applied for permission to install a number of "decorative light poles" every 80 feet along the cast iron gate that separates the sidewalk from the iconic volcano lagoon. Each poll will prominently feature large banner advertisements touting the stuff that is inside the resort - Cirque Du Soleil, Terry Fator, M Life, Carnegie Deli pastrami sangwich - THAT stuff.
Should this become a reality, Mirage vacation photos not taken directly from the railing will probably look something like this:
Y'know what sucks? The massive power lines that cross The Strip at Flamingo. It ruins photos from almost every corner. I hate hate hate hate them. They've been there forever... why not bury them already?
Putting some light poles with advertisements on them blocking the view from all but directly under them is anti-tourism, anti-Mirage and anti-American.
Yeah, Steve Wynn learned pretty quickly that getting folks from the volcano show to the poker slots isn't easy. It was such a difficult task he decided to try again with the Pirate Show at TI and again with the Bellagio fountains. After the third strike, we got Wynn Mountain which hides the Lake of Dreams inside the resort - an epic non-competitor in the Attractions category.
I guess we all know it is just a matter of time before the lagoon gets covered over to house a flotilla of smoothie stands, aquassage beds and blinking tchotchke vendors.
As if the Las Vegas Strip needs more advertisement inventory.
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