Cosmopolitan: The Big Flirt
» filed under Las Vegas tagged: cosmopolitan advertising comments: 5
VT's resident Internet ferret and Cosmopolitan fetishist sent us this neato link to the story behind "The Big Flirt" which is the name for the amalgam of vintage style street posters which wrapped the front doors and entryways of the property two years ago.
The pieces were created by artist Jeff Brecker of Chicago based design firm Digital Kitchen.
We were tasked by The Cosmopolitan of Las Vegas to drive more traffic through the front doors. Did this mean we installed flashing neon lights and lined the streets with sandwich boards? Thatís what old Vegas would do.
What they did was create a few dozen "vintage" style street posters inspired by classic 20th century European advertising. Some great inspired artwork here, definitely worth oogling for a while.
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