Who Knew? Light Group Owns Bellagio
» filed under Las Vegas tagged: light group bellagio graphic design comments: 6
Ok, not really, but based on a small clip from this advertisement for the Lily bar thingy, one might think that Bellagio is a "Light Group Property".
Branding standards bwahahaha!
Back when I was in the trenches of internet warfare, I was tasked to build mini-websites for the largest rock stars on the planet. It was high pressure megafun for a huge fan of rock and roll. I was tasked to design websites for Roger Waters, Pearl Jam, Nine Inch Nails, The Rolling Stones, The Who, Elvis Costello, Snoop Dogg and a whole lot more. Each client came with different rules, some with no rules.
I built a Nine Inch Nails website that looked like a slew of redacted, typewritten FBI documents that blew away Trent Reznor. I built a Rolling Stones page with a Stones tongue exploding in an earthquake of typography that received approval from Mick Jagger himself. They were happy to give designers latitude to express themselves as long as their logos were treated with prominence and followed specific guidelines.
The above presentation of BELLAGIO's uppercase logo mark on the same line, with the same prominence as a "A Light Group Property" implies that BELLAGIO is A LIGHT CROUP PROPERTY. Definitely, a major no no, one which Bellagio's brand managers would never approve, if they even have have a process to approve creative.
A better layout would be "Lily (logo)" [line break] "a light group property (logo bug)" [line break] at "BELLAGIO (logo)".
Definitely confusing placements, more so when you paint BELLAGIO and LIGHT GROUP PROPERTY in the same color of periwinkle.
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