Mirage To Completely Renovate Casino Floor
Buried at the bottom of a press release announcing the appointment of a new property president, Trevor Scherrer, the Mirage let it squeak out that they are planning a full renovation of the casino floor to match the renovations in dining that are currently underway.
As you may remember, VT staffer JohnH and his travel companion Mr. Giggles nabbed the first piece of this news when they stumbled across a test swatch of brand new casino carpeting in mid-January.
This is good news... as long as they're aping Cosmopolitan and not Planet Hollywood. Plus it lowers the chances to about 0.1% that Phil Ruffin is going to wheel a mechanical bull up in this country bunker.
Why... with renovations still so fresh, MGM must be unhappy with the results of The Mirage's post-tropical, dark, dimly, quasi-modern casino or they've realized that the marketplace has changed and EVERY square foot must be part of a compelling narrative. Maybe a little bit of both. Or I'm being optimistic.
The last set of casino and hotel transformations weren't all that long ago, 2007(ish) as the property was making a big push to redefine itself for it's 20th anniversary celebrations. This massive, property wide refresh included completely renovating the volcano out front. Seems like yesterday, but it was almost five years ago!
To my eyes, the macrostructural changes coming to Mirage are encapsulated in stalwart Kokomos closing to become Tom Colicchio's Heritage Steak. History schmistory... Kokomos sucked. NOBODY would go there on purpose, let alone twice.
Frankly, I'm surprised that such a prime piece of Mirage real estate has been allowed to languish for so long. I hate seeing generic property owned lower price eateries replaced by fancy ass, celebrity chef brands armed with menus full of budget busting sticker shock. In this case the Mirage NEEDS Tom Colicchio way more than it needs another cookie cutter Light Group joint cannonballing sliders and crunchy tuna rolls at us.
While great for many of reasons we all know, the Mirage is an underperforming asset, lost in a jungle of befuddled identity. Glitter, makeup and fishnet stockings on a banana tree sorta makes sense. No? Yes?
The Mirage needs to become a destination again. INside, not on the midway. The Mirage needs to become the property that you recommend to a friend, evangelize to a stranger and tell your enemies to avoid. Everybody has a dreamy Vegas home that magically connects to your internal alarm clock which summons butterflies to awaken you when its time to go.
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