Exclusive: MGM To Drop CityCenter Name
» filed under Las Vegas tagged: citycenter bobby baldwin mgm resorts aria comments: 18
At a meeting of employees today, Bobby Baldwin, CEO of CityCenter, announced that the name CityCenter is now depreciated and will be completely phased out over the coming year. Mr. Baldwin did not say whether a replacement name was planned.
It is unclear if the dissolution of the CityCenter name implies that the partnership between MGM Resorts International and Infinity World as CityCenter Land LLC is dissolving as well. Additionally, there is no replacement name planned.
With CityCenter Land LLC offloading 472 unsold CityCenter real estate units to LVT Owner LLC in December, there is no need for CCL LLC to continue using the CityCenter real estate brand.
CityCenter's 'city within a city' concept was brought to fruition by then COO Jim Murren. As the project neared completion, the real estate market collapsed and took with it CityCenter's financing, hopes and dreams. With almost zero residential occupancy, CityCenter was never able to find its footing as a live-work-play urban core as designed.
That's what happens when you build a casino on an ancient Native American burial ground. Or was that Aladdin? Or Sahara?
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