Cosmopolitan's Curious Catchwords

 jonasjones posted on Wednesday, 20th February 2013 - 2:58 pm

Using game as a verb is interesting... I would say they are trying to reach a younger audience who may identify with "gaming" like game systems.

 mctrees02 posted on Wednesday, 20th February 2013 - 3:01 pm

You play...to win...the game. You don't play to just play.

https://www.youtube.com/watch?v=4zLlIdZikDk

 vespajet posted on Wednesday, 20th February 2013 - 3:27 pm

Time to play the game.....

http://www.youtube.com/watch?v=F_JF8oSxXtM

 JeffinOKC posted on Wednesday, 20th February 2013 - 3:32 pm

I read that as cheating. In my mind I hear "Gaming the system".

 ihatesnow posted on Wednesday, 20th February 2013 - 6:17 pm

I'm not a fan of the way "gaming" has supplanted gambling in general. Gaming sounds childish and exactly like you're dancing around what it really is.

 gonegolfing posted on Wednesday, 20th February 2013 - 6:44 pm

Does that mean:If I earn 800 pts./day, I can just walk over to the buffett and eat my resort fee????

 levans posted on Wednesday, 20th February 2013 - 11:55 pm

Well I now know where I will be spending my time when I get back to Vegas. Then before I leave I will need to get a whole new wardrobe since my clothes won't fit anymore.

 jinx73 posted on Thursday, 21st February 2013 - 5:46 am

I don't like that Cosmo uses complimentary so freely and regularly in their emails when in reality they are talking about something you earn directly through a promotion. (Although locally I see CET doing this more and more too)

It probably wouldn't bother me if they called it 'free' although that's not really true either.

The You Game, You win line is hilarious, I wonder if a savvy gambler/lawyer could make something out of that with no disclaimer posted in the note. Typically I'm not a fan of beating up companies for their marketing language, common sense is common sense after all. Maybe I'm just used to the corporate legal small print, stating that there is no guarantee of winning, which was probably at the bottom of the email anyway.

 okvegas posted on Thursday, 21st February 2013 - 6:10 am

I've always just viewed "game" as a amoral substitute for "gambling." I find I use it around those who still carry a stigma to "gambling." It's somewhat antidotal, but I've heard it more often in jurisdictions that have only tribal gaming.

 Oskee2001 posted on Thursday, 21st February 2013 - 7:22 am

I used to work for one of the largest PR firms (now I work for another one...) and one of our clients was the Potawatomi casino up in Milwaukee. They preferrred we never say "gambling" or "gamblers." instead, it was "gaming" and "gamers." So Cosmo's wording is unfortunately pretty common. Just a way to make it more "positive" and not alienate people who don't like to gamble. Because gambling is dangerous (sarcasm). Gaming, on the other hand, is fun. At least that's the idea from the suits.

 Diablo posted on Thursday, 21st February 2013 - 5:59 pm

they also cut their resort credit in half. when i went in november they were offering $150 resort credit for a 3 night stay. now its $75 for a 2 night.