Cosmopolitan's Curious Catchwords
» filed under Las Vegas tagged: cosmopolitan marketing comments: 11
Yesterday, my lovely wife got this email from Cosmopolitan.
In Cosmospeak "complementary dining experience at Wicked Spoon" is how you say, "Free Buffet" in English. How curious.
It is also curious, how they substitute the obvious "gamble" or "play" with "game" in the "You game... You win" statement. To my ears, that little catchphrase is so overly curiousitized that it sounds like it was written by a caveman.
Evolution is pretty bitchin.
You game... You win.
You play... you win.
You game? You win.
You play. You win. You game?
I'm infinitely curious what you think. After all, we are the target demographic... people who go to the Cosmopolitan and spend money.
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