Aria's Gets A New Slogan, Commercials
» filed under Las Vegas tagged: aria marketing commercials comments: 5
Aria has always had problems with their marketing. From bad slogans like 'city within a city', 'remember to breathe', 'words will fail you', 'the center of....' series to marketing photos of jackpot winners playing slots that weren't on to pointless billboards.
Late last year, they unveiled a brand new marketing campaign and slogan "This is how we Vegas™".
Two :30 second commercials have been posted to the YouTube. Let's have a look.
This Is How We Vegas™ - Red Velvet Pancakes
Breakfast buffet, pastries, coffee, orange juice and pancakes. Quite a spread, which I'm going to guess will cost about $300 via room service. Suddenly, the food launches into the air sending liquids flying in every direction. This is how we do Vegas.
The idea here is that going to Vegas is comforting and nourishing (the food) and dangerously exciting (the food flying) and you won't have to clean up the mess. Neat stuff.
The track is Baby by singer/rapper Spank Rock from his album Everything is Boring and Everyone is a Fucking Liar (not kidding).
This Is How We Vegas™ - Eco Chic
The words 'an eco chic', 'high tech sanctuary' are superimposed on a video of an orchid with videos of explosions are superimposed on its leaves.
The message here is just that... the excitement of nature and technology living together. The orchid symbolizes delicate beauty and purity.
The track is Running by Computer Magic from their Hiding from Our Time EP.
They've finally gotten the message right, but the slogan and the stupid trademark symbol make you wake up from the fantasy like a ferret bite to the groin, reminding you that you're being marketed at.
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