Strike Up The Band: The Park Releases More Details
MGM Resorts International dropped some press release this morning, assembling a horn section of Wagnerian proportions to sing to the heavens a dozen paragraphs laden with trendy buzzwords aimed to sympathetically vibrate your heart strings.
I don't know about you but LEED certified treescaping, a canopy of LED lighting, shaded patio seating where you can enjoy offerings from "unique-to-market, up-and-coming" food & beverage as (corporate approved / deloused) "street performers" make me run to MLife.com to book my next vacation. It certainly makes the local gaming reporters and corporate bloggers eager to drive 8 blocks to check it out.
Take it away Jimbo Murren, CEO and resident sleeping disorder cure for MGM Resorts International:
Beautiful public places are highlights of many of the world's finest cities, and Las Vegas shouldn't be the exception. The Park will be the first of its kind on the Las Vegas Strip and is an embodiment of MGM Resorts' commitment to engaging guests through arts and innovation. To create this picturesque outdoor destination, we are literally taking down the walls and opening the doors at our resorts to develop a unique dining and entertainment district that complements its lush new surroundings.
Forest for the trees, but isn't The Strip itself a beautiful public place AND the highlight of Las Vegas? I'll even venture a guess that The Strip (and Fremont Street) are probably the reason why folks come to Las Vegas? Maybe this implies that Jimbo et. al. think that The Strip - the unwashed, unvarnished mess of street people, junkies, hustlers, pornslappers and amateur Elmo's - is ugly? He might be onto something... but can you really put the genie back into the bottle and shit out a master planned rebuilt version of The Strip? Sounds like a discussion for the next Las Vegas Casino Owners HOA meeting... watch the Facebook group for details.
As the sun sets, illuminated elements of The Park's landscaping will create a dramatic setting. The shade structures, a work of art in and of themselves, will emit marvelous LED sequences from high above, captivating guests below. Sounds of live music, clinking glasses and laughter from bordering open-air venues will saturate The Park with energy, giving guests an entirely new way to experience Las Vegas beneath the stars.
Sounds like a stock photo.
Finalized F&B venues include Shake Shack (NYC burger stand), Bruzie (sandwiches wrapped in a waffle) Sake Rok (a take on the 1980's L.A. rock 'n' roll sushi joint), Beer Garden (craft beer drinking plus "sustainably raised farm-to-table meats") Robert Mondavi Wine Experience (stuff your snoot with Bobmon's best vino) Dierks Bentley's Whiskey Row (country music + boilermakers + bar menu + food adjectives), Cuba Libre Restaurant & Bar (Cuban cuisine/booze from Beard winning chef Guillermo Pernot). I'm thoroughly amazed by The Park's innovative, astonishingly wide range of narrowcasted options.
What if you like whiskey but hate country music? What if you love sushi, but hate loud, purposely obnoxious chefs and servers? Why open a wine joint that only offers the most widely distributed wine in the world, available on every supermarket shelf in the known universe? What's next Beyonce's Artisan Diet Pepsi Boutique & Farmed Salmon Grillery?
Here's the press release, with video, photos and a coupla buckets worth of hype.
Kinda funny, but I was bullish on this project when it was announced.
The Latest:New Feature Posted: MikeE Does The SLS Grand Opening
When A Blogger Gets In Bed With PR
Caption Sam Nazarian
The Neat Fee
VIMFP: The Schedule
A Note From Chuck
Vegas Eats Preview: Bazaar at SLS Las Vegas
SLS Approved For Gaming License, Nazarian Firewalled
THEpoll: Should Derek Buy Out The Riviera?
Packer and Pascal Purchase New Frontier Parcel
Wynn Breaks Ground On Succession Plan
» Complete Archive