Giada's Recipe For Success
Peep the interior of Giada's restaurant at The Cromwell.
Ok that isn't the interior of Giada's... that is a Crate & Barrel. Here's Giada's:
Oh wait, that isn't Giada's either, that really is a Crate & Barrel, I photoshopped the price tags out... the first photo is REALLY Giada's. No, really it is.
Really! But you can buy stuff that is on display there just like at Cracker & Barrel... y'know 'exit through the gift shop.'
Ok not really. I think you get the point.
Apparently, you can add buhzooms to the crackers, crates and barrels.
Insiders are telling VT us that Giada made it very clear to Caesars PR/Marketing department that the campaign to get the word out about her restaurant should accent her TV star good looks via photos, marketing messages, social media and even the choice of a form fitting, cross buttoned, low cut chefs jacket.
Here's Giada posing as a chef in a low cut collarless chef jacket - something no chef working with food would wear unless they want to come home with tasting dribbles and food bits stuck to their chest every night.
This photo is obviously a fraud and part of Giada's calculated - almost comical - marketing campaign to transition from foxy tv meal maker into bonafide restauranteur slash foxy chef. Giada is standing with arched back, at an angle, with one arm (tied) behind her back (because being a chef is so easy) and the other hand resting on a knife between a pile of cut and uncut tomatoes. Bowls of lemons and herbs are sitting on top of an oven, shiny silver serving trays topped with even shinier copper sauce pans (!!!) strategically placed parma ham, tomatoes, garlic and dried, presumably hand made pasta, balsamic vinegar, extra virgin olive oil and a tray of silverware at the ready so you can put some Giada in your mouth.
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