Downtown Grand Calls The Book-A-Bottle Play
In addition to their new casino smell - biiiiig breaaaaath, hold it.... and AAAAAAAAAAAAAAAAH -the Downtown Grand has begun piping in a whiff of desperation with this sad sounding offer straight from Caesars Entertainment's deep dark days of the recession playbook - The Book-a-Bottle!
The Book-A-Bottle offer is simple, you book a room and the hotel gives you a bottle of booze when you check in - grind joint marketing 101. Downtown Grand has added another perk AND another hurdle - on top of the Book-A-Bottle they're throwing in mixers and calling it bottle service that requires you to hang out at their rooftop pool thingy Picnic. A HA!
Y does DTG think that it good business sense to fill the "coolest new rooftop pool in town" with a bunch of drunk cheapskates swilling comped Fireball whiskey, Captain Morgan rum and SKY vodka? DTG needs heads in the beds and wants folks to use the facility, but they're going about it the absolutely wrong way - freebies. Uncle Steve will be happy to tell them that "you can't buy business."
I've got the answer for Picnic - a weekly rock and roll beer blast. Hire a triple bill of great tribute bands, or the occasional small touring act with local band support and put on an 8 hour long kegger with craft brews, jello shots, keg stands and all the fixin's straight from a frat house.... call it Saturdaze/Sundaze or something like that. This is the kind of party pool that would fit the downtown demographic.
Maybe I'm wrong. Does The Book-A-Bottle really work?
Big thanks to Spacejacker1999 and JhonH for the tips.
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