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Downtown Grand Calls The Book-A-Bottle Play

By Chuckmonster on Saturday, 31st May 2014 12:48pm
  » filed under Las Vegas  comments: 13

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In addition to their new casino smell - biiiiig breaaaaath, hold it.... and AAAAAAAAAAAAAAAAH -the Downtown Grand has begun piping in a whiff of desperation with this sad sounding offer straight from Caesars Entertainment's deep dark days of the recession playbook - The Book-a-Bottle!

The Book-A-Bottle offer is simple, you book a room and the hotel gives you a bottle of booze when you check in - grind joint marketing 101. Downtown Grand has added another perk AND another hurdle - on top of the Book-A-Bottle they're throwing in mixers and calling it bottle service that requires you to hang out at their rooftop pool thingy Picnic. A HA!

Y does DTG think that it good business sense to fill the "coolest new rooftop pool in town" with a bunch of drunk cheapskates swilling comped Fireball whiskey, Captain Morgan rum and SKY vodka? DTG needs heads in the beds and wants folks to use the facility, but they're going about it the absolutely wrong way - freebies. Uncle Steve will be happy to tell them that "you can't buy business."

I've got the answer for Picnic - a weekly rock and roll beer blast. Hire a triple bill of great tribute bands, or the occasional small touring act with local band support and put on an 8 hour long kegger with craft brews, jello shots, keg stands and all the fixin's straight from a frat house.... call it Saturdaze/Sundaze or something like that. This is the kind of party pool that would fit the downtown demographic.

Maybe I'm wrong. Does The Book-A-Bottle really work?

Big thanks to Spacejacker1999 and JhonH for the tips.



Tagged: downtown grand   book-a-bottle   picnic   rooftops   dayclub   



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Comments & Discussion:

On the evening of #VT10, there was some band playing at Picnic and based on how busy the DTG was that evening (I think there were more people at Triple George or Hogs & Heifers than there was at Downtown Grand.), they were likely playing to their friends and that's about it.

If they want to get heads in the beds, drop the room rates. Looking at their typical room rates, their cheapest room types fall around what the Golden Nugget wants for the Carson Tower and what The D wants for either a Deluxe Panoramic High Floor (2 Queens or 1 King bed) or a Corner King. The comp match offer they were doing got some folks into the door, but most are unlikely to book a return stay. How long before they start going the Hotwire/Priceline route in order to get guests?

I just got back from a 4-night stay at DTG this week. I signed up for a players card when I was in town last November and since then have received mailers every month for two free weekday nights. It was nice to stay in a decent room dirt cheap, and one of the nights they comped was the more expensive one (Thursday), and waived the resort fee for the two free nights as well.

Really hope that business picks up for this place. Despite being mainly in agreement with Hunter's recent observations regarding the lack of energy and some service shortfalls, I really like the dice crew there and its also nice being right across from Triple George and Pizza Rock.

DTG could be a player if they up their game. They've got a nice facility.

My wife and I have been to Las Vegas 30 times and I thought our stay at the Downtown Grand in March was the best experience we have ever had. I think it is the closest to the Classic Wynn vibe (pre Encore Beach Club douchery) available and a great value. I can't wait to stay there again.

How about decent VP pay tables? Opening up with Golden Nugget-like pay tables was a douche move.

Is this the crux of the DTG problem?

-- Those of us in the know won't gamble there because of (perceived/actual) horrible gambling rules.
-- Those of us who DON'T know don't know because they don't have a presence on Fremont.
-- Those of us who actually go there are turned off by the low-energy vibe and lack of folks.

That said, a book-a-bottle promotion shaves $15 off the room rate for just the alcohol. Throw in some mixers and offer it all at a place where everyone else is similarly lubricated? That makes it an attractive offer, just for the people-watching :)

I just checked the rates, which start at $39 (or $55 with resort fees and taxes) for tomorrow night (a Monday) and $99 (or $124 with resort fees and taxes) for a Saturday in July. That's not a bad deal, even for an "off-Fremont" property.

And if you don't want the bottle, for the same prices, you can get two tickets to the Neon Museum and two tickets to the Mob Museum, which is an offer I'd think appeals to more people on this site.

A $20 bottle of vodka will make all the diffference in deciding where to stay ;)

I wish they would just get Arena to play on the roof. That would kick butt.

Oh, and it's Fireball Whisky. No E.

Stop talking nonsense on companies providing things people actually want, it's far better to just give them shit that they can get elsewhere for cheaper.

It's not like the playbook isn't there, for those that remember the first "Dealertainer" pit at IP, it made the property relevant again as they redid the casino floor and such and turned it into a nice low roller casino with a 'vibe'

And then look at the D or Golden Gate with their dancing dealers at night, while not the original, at least they took a concept and tried to apply it correctly to their demographic.

I would take the Mob Museum or Neon Musesum deal before the bottle waiting for me when I get there deal. They do know that the Walgreen's close by sells booze don't they? I can get my own bottle.

"If they want to get heads in the beds, drop the room rates. Looking at their typical room rates, their cheapest room types fall around what the Golden Nugget wants for the Carson Tower and what The D wants for either a Deluxe Panoramic High Floor (2 Queens or 1 King bed) or a Corner King. The comp match offer they were doing got some folks into the door, but most are unlikely to book a return stay. How long before they start going the Hotwire/Priceline route in order to get guests?"


Once again, agree w/ Vespa. For VT10, I went the economy route (because of an already-planned trip at the end of the month) and was shocked at the rates an off-Fremont, non-FSE property was trying to get. Perhaps Mr. Schorr has applied the wrong lesson from his former boss, i.e., gain an upscale image by charging higher prices. You gotta have the goods to back that strategy up, though. And not being part of FSE means no help with marketing or improving that 3rd "street" alley….

Anawas, thanks for doing the math on taxes/fees for a true bottom-line price.

Maybe they can coax you into gambling after giving you a bottle.

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