Caesars Linq's The Quad
» filed under Mergers & Acquisitions comments: 13
I knew something was afoot this weekend when I saw this sign on the elevator banks.
And the next day, this... paint color tests and glass balcony installs on the exterior of Quad hotel towers.
And then this... the entire tower is closed... errr open... as the interiors are being gutted for the long promised renovation.
Actually, to be fair, we knew something was amiss about The Quad name long long ago... go ahead, read this then come back.
News broke yesterday (posted to The Board by VT superfriend SteveCovington) that Caesars Entertainment was going to rebrand The Quad - the post renovation name for Imperial Palace - as Linq Hotel.
Peep this video sent to us by VT superfriend MinVegas:
The video shows the new rooms, interiors and the blues and greens exterior paint job... all without The Quad name.
The big Question really is which Q will survive? The modern typeface Q in Linq OR the curly tail Q in Quad or the big fancy red, Quiznos meets-tv-preacher-Joel-Osteen rip off Q logo bug?
And what about all that brand new casino carpeting?
But why the name change? Does the name The Quad suddenly suck? Is the Linq a draw or a bust? Does anybody really care what the name is anymore? Didn't Caesars do all those surveys and ask employees and marketing experts to tell them what the name is? Do they really have the time and money to call a friggin DO OVER barely six months after the joint sort of opens? This is the opposite of visionary.
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