Cosmogram: Comps To Your Inbox

 Chuckmonster posted on Monday, 22nd June 2015 - 3:51 pm

i concur, the wonka game is slot machine crack, particular if you get reel machines with the 5.1 enabled surround vibrating chair. i havent had that much fun playing a slot machine in eons.

the cosmo "instant" email offer is really really really smart. kapow! they've got you with an email notification on your phone - no logging in to the comp club website and digging around for relevant offers. bang - it's right there staring you in the face.

 Okie21 posted on Monday, 22nd June 2015 - 8:14 pm

This is one of those things you see and think, "Dammit, why didn't I think of that."
It will catch on with other operators as well. Its the perfect way to get people back in your door quickly if they aren't staying at your hotel.

 wpsteel66 posted on Monday, 22nd June 2015 - 8:18 pm

What is the addiction to this game?
I never paid any attention to this machine.
Correct to say this is a penny machine?

 RateVegas posted on Monday, 22nd June 2015 - 8:46 pm

1. I can confirm this story is correct.

2. Good on Cosmo for doing in-market ads. Shocked it took this long for casinos to figure this out.

I make apps for iPhone. Almost a billion have been sold. I have great Vegas app ideas pouring out of my gobstopper but they're only doable by the resorts. Since they only hire morons with no vision, we don't get shit.

Good on Cosmo for taking modern marketing step 0.5

 VegasFanboy posted on Tuesday, 23rd June 2015 - 8:45 am

This is a great strategy by Cosmo. I'm assuming their conversion rate is extremely high if they're able to get the email sent within a day.

Not much of a slot players, but I'll have to give the Wonka game a go.

 Misnomer posted on Tuesday, 23rd June 2015 - 9:55 am

@wpsteel66 Yes, it's a penny slot. Max bet is $3.50. It's a high def, multi-sensory experience that incorporates a childhood favorite into a game that does a great job of building anticipation, and makes the bonus rounds feel genuinely rewarding. It's filled with surprises. Hit the Willy Wonka bonus, and you can sit back in your chair for 20 minutes while it plays out. It's just a great slot machine. Best new slot in years.

 jinx73 posted on Wednesday, 24th June 2015 - 10:41 am

I received my next room comp offer the day after checkout on my last trip, nice to see some other pieces theya are working on.

 harlequin posted on Wednesday, 24th June 2015 - 4:16 pm

The desire is there for all casino marketers to do this. (Well, the ones I've worked with.) They've been wanting to do it for years. Some of the problem is legacy technology that won't (A) support the real-time stuff or (B) talk to the other guys software. Cosmo is ahead of the game in their integration backend since it's relatively new. Beyond getting promos on your device, how about ordering drinks and tickets from the machine? I think Vegas is still about 10 years behind the hospitality industry in some ways, but it seems to be catching up.