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SLS Las Vegas Joins Hilton HHonors Program

Posted by Chuckmonster on 3 Jun 2014
SLS Las Vegas has joined Hilton Hotels' Hilton HHonors program under a newly launched sub brand called Curio (unrelated to the new gift shop at Cromwell that sells monkey shaped candelabras that are strikingly...

Tagged: sls las vegas hilton hhonors comp clubs marketing rewards

Video: Behind Cosmopolitan's In Flight Marketing

Posted by Chuckmonster on 21 May 2014
Do you remember the trading card gift boxes that The Cosmopolitan is/was giving out on United Flights? Well... here's a video all about that marketing program. Fascinating way of putting the fun book into folks...

Tagged: cosmopolitan marketing bilagio ferrets

Aria's Gets A New Slogan, Commercials

Posted by Chuckmonster on 16 Jan 2014
Aria has always had problems with their marketing. From bad slogans like 'city within a city', 'remember to breathe', 'words will fail you', 'the center of....' series to marketing photos of jackpot winners playing...

Tagged: aria marketing commercials

Where We Profile SLS's Profile Of Our Profile Of SLS

Posted by Chuckmonster on 26 Jun 2013
The SLS Hotel has a blog, upon which they've shared Blackjacker1979's fabulous post from yesterday. This is our post acknowledging their post about our post. Isn't that how the internet echo box works? We write something...

Tagged: sls sbe entertainment sam nazarian echobox marketing

The Quad: The Name

Posted by Chuckmonster on 10 May 2013
The terms of Boyd Gaming's purchase of the IP Biloxi, the Imperial Palace name and funky ass IP branding dictated that Caesars Entertainment would be required to cease using the name Imperial Palace by a...

Tagged: the quad marketing imperial palace

Cosmopolitan's Curious Catchwords

Posted by Chuckmonster on 20 Feb 2013
Yesterday, my lovely wife got this email from Cosmopolitan. In Cosmospeak "complementary dining experience at Wicked Spoon" is how you say, "Free Buffet" in English. How curious. It is also curious, how they substitute the obvious...

Tagged: cosmopolitan marketing

Caesars: Total Spammers

Posted by Chuckmonster on 8 Feb 2013
In the never ending battle to control your mind, control your social media and control your bank account, the geniuses at Caesars Entertainment have turned to Social Rewards to recruit an army of cheapskates to...

Tagged: caesars marketing spam

This Week's Honesty In Casino Marketing Award Winner Is...

Posted by Chuckmonster on 28 Jan 2013
This weeks "Honesty In Casino Marketing Award" goes to The Hard Rock Las Vegas for this brave piece of snail mail marketing: Whooops! We'd be more than happy to let them use some of our Jackpot photos!...

Tagged: hard rock marketing

Spot The Errors In This Margaritaville Casino Poster

Posted by Chuckmonster on 5 Sep 2012
You'd think that after seventy something years of making advertisements that the Las Vegas casino marketing departments would have some kind of quality control by now... for the basic stuff. Perhaps someone hit the Mmmmmmmargaritas a...

Tagged: flamingo margaritaville marketing spot the error

Wynn Renames Botero, Brotero

Posted by Chuckmonster on 9 Jul 2012
Tonight, Wynn Las Vegas launched their new "Supper Club Done Sexy" promotion aimed at getting douchebags and the chicks who love them to do more at the resort besides clog the hallways while queueing up...

Tagged: encore douchebags brotero botero dining marketing jessecwaits

Holy Crap: Cosmo Sends Out Casino Promo!

Posted by Chuckmonster on 31 Oct 2011
Just when you thought that Cosmopolitan had decided to forego the casino part of their casino resort entirely, they send out a casino centric promo to select identity customers. And here we were thinking that Cosmo...

Tagged: cosmopolitan marketing casino

Caesars Pours Salt On Snail Mail

Posted by Chuckmonster on 2 Sep 2011
Metal room keys, slot machine coin buckets, full pay video poker, two decks or less 3:2 blackjack, the DoDo bird, Steve Wynn's natural good looks... nothing is permanent in Las Vegas. Effective immediately, you can...

Tagged: caesars marketing

How Dumb Does Aria Think You Are?

Posted by Chuckmonster on 29 Jun 2011
The latest round of ARIA offers, tossing around rates of $79/$159, includes this truly baffling photo of an ethnically diverse crowd celebrating something exciting around two slot machines that aren't even plugged in. How dumb does...

Tagged: aria marketing idiots murren

Gross: Cosmopolitan Hugs and Kisses The Twitter Racketeers

Posted by Chuckmonster on 27 May 2011
How quickly they forget. Today, Cosmopolitan gave a big Twitter hug and a kiss to the social media racketeers we call the Twitter Twins (or Twerps), the very same guys who threatened and bullied Cosmopolitan's employees...

Tagged: cosmopolitan twitter twins social media marketing

Truth In Advertising Dept: Casino Royale

Posted by Chuckmonster on 4 Apr 2011
VT reader TL shared with us a groovy mailer sent to him by the nice folks over at Casino Royale. The fascinating part isn't the offer it contained, but the truly excellent envelope it...

Tagged: casino royale marketing

Twitter Racketeering For Fun And Profit

Posted by Chuckmonster on 27 Jan 2011
Suddenly, with the pitching of a pet peeve the size of a pebble, the tenuous world of the so called "Twitter Twins" - brothers Chris Rauschnot (@24k) and Bill Cody (@VegasBill) - has descended in...

Tagged: social media marketing

Even More Cosmo Print Ads!

Posted by Chuckmonster on 11 Nov 2010
Our trusty internet ferret Mac90210 managed to find the full run of Cosmopolitan print ads currently running in glossy magazines, billboards and bus benches worldwide. Check em: This is the first one we stumbled across. This is the...

Tagged: cosmopolitan marketing

Return of the What The Hell Is An iTouch?

Posted by Chuckmonster on 4 Nov 2010
Longtime VT readers may remember the time that we asked Monte Carlo's Hotel32 What the Hell is An iTouch?" They answered two days later by changing the promo copy on the website. Now, we...

Tagged: bellagio marketing itouch wtf steve jobs

Cosmopolitan: The Two Page Spread

Posted by Chuckmonster on 4 Nov 2010
The Cosmoplitan's two page spread advertisement is starting to show up in magazines all over the place. Long time VT reader Vespajet just scouted this one in the Delta Sky Miles magazine. Check it...

Tagged: cosmopolitan marketing

The Aria + Vdara Print Ads

Posted by Chuckmonster on 21 Oct 2010
In honor of Advertising Week here on VT, we're proud to present to you the complete ARIA and Vdara print campaigns as designed by local Las Vegas advertising firm SK+G. First up is the complete set...

Tagged: aria vdara marketing

Battle of the Print Ads: Cosmo vs Aria

Posted by Chuckmonster on 18 Oct 2010
ARIA and Cosmopolitan have both released a new series of print ads. This is Cosmo's first brand campaign and ARIA's second. Here is one of ARIA's three new ads: The ARIA ad features three different settings...

Tagged: cosmopolitan aria marketing

Cosmopolitan TV Ad YouTubed

Posted by Chuckmonster on 17 Oct 2010
As reported, The Cosmopolitan's TV ad debuted during this evening's season finale of AMC's Mad Men. Here it is for your viewing enjoyment. Verdict? We love it... it contains just the right amount of.......

Tagged: cosmopolitan marketing

Cosmo Commercial To Debut During Mad Men Finale

Posted by Chuckmonster on 14 Oct 2010
Cosmo employees (Cosmopoliticians?) are all a'twittering the news that the season finale of Mad Men will feature a 60 second commercial touting the resort, not the cocktail. This is definitely a gigantically pricey advertising buy -...

Tagged: cosmopolitan casino marketing don draper