Harrah's Total Rewards comp club program has been heralded in the gaming biz as one of the most valuable pieces of Harrah's properties. With a sophisticated network of computers, databases and algorithms, Harrah's Total Rewards program tracks nearly everything a player does - gaming and non-gaming - and through the magic of mathematics and marketing spits out all sorts of freebies based on your level of spend. The readers of VegasTripping agree with the gaming biz pundits and believe that Total Rewards is the best comp club (for tourists at least - locals prefer Station's Boarding Pass program for obvious reasons.)